The brief

Most of the house's clients first meet a collection on their phone, yet the old site loaded in six seconds, spoke only English and asked for a card that half the market doesn't use. Online sales sat at four percent of revenue.

What we made

We rebuilt the store on Shopify Plus around an RTL-first design system: editorial product stories, quiet typography and a checkout that offers Mada, Apple Pay and Tabby before anything else. Every page now lands in under 1.4 seconds.