The brief

Cost per purchase had doubled in a year. The same three videos had run on Meta and TikTok for months, tracking lost a third of conversions to iOS, and nobody could say which campaign actually paid back.

What we made

We moved tracking server-side, then built a weekly creative engine: twelve new concepts filmed with Gulf athletes, tested in small budgets, scaled only when they won. Landing pages were rewritten around one product and one promise.