The brief

A new local brand launching onto shelves owned by French and Korean names, at the same price point. It had to look like it belonged there on day one — without pretending to be from somewhere else.

What we made

A hand-drawn calligraphic mark, a palette pulled from Najdi stone and ochre, and heavy glass bottles with tactile paper sleeves. Every pack was rendered in 3D so retail and press could sell it months before production.