The Gulf shopper decides at checkout, not on the homepage

Most stores in the region spend their budget on the first screen and lose the customer on the last one. Our audits across Salla, Zid and Shopify stores keep pointing to the same moment: the checkout.

Instalment options like Tamara and Tabby, a clear delivery date in the city the customer lives in, and cash-on-delivery where it still matters — these are not details. They are the decision.

Write the checkout in Arabic first, then translate to English — not the other way round. Customers trust words that sound like they were written for them.